Friday, 9 December 2011

Abaete

Abaete (pronounced as Ah-bye-ah-tay) was launched in 2004 by Laura Poretzky, a French designer. Abaete means “person of virtue” and it is the family/ancestral name of the designer Laura Poretzky. It is the insignia of the traditional Portugese family pinnacle which epitomize that every cloth/garment is an endeavor of love and dignity of family. Laura’s great grandfather was the President of Brazilian Senate. Due to his leading services he was awarded this emblem which later becomes their family name. 

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